Forward-looking companies invest in a green environment
Corporate social responsibility (often referred to as "Entrepreneurial Social Responsibility or Social Responsibility") summarizes in two words, what is important for industries today: not only production and expansion determine future success, but also sustainable management as an investment in a green and clean future.
Respect for the environment, society and future generations are indispensable attributes of modern companies in times of climate change (global warming). Many big companies have recognized it, many small ones are still moving - but still a gentle production without exploitation of nature and labor has not been established all over the world. The preservation of resources has long been seen as a clear image gain, a differentiation from the competition and thus also an increase in one's own success.
76% of consumers are willing to pay a higher price for a product of dedicated companies (Corp. Social Responsibility Monitor, 2016)
"Green customers" have an above-average net income.
Research from the Carbon Trust suggests that over half of people in the UK would be more loyal to a brand if they could see that it was taking steps to reduce its carbon footprint.
The PwC Global 500 report states that „Companies with Climate Change strategies on average see double the returns than those without.“
- Innovative and Green Companies Attract customers: The Future will be Green
- A good corporate image, more important than ever
- USP: Unique Selling Points
- Sustainable Advantages by Investing in the Future
The most important advantages at a glance / Checklist:
Save costs by reducing carbon emissions
There are costs for the emission of CO2. The lower the environmental impact, the lower the taxes on businesses. Emissions trading does not solve the problem, it just shifts it.
Improve your company’s image by acquiring loyal customers
Showing social responsibility is good for everyone. Good external representation creates trust for the clientele and helps you to acquire new customers.
Unique selling points ensure high recognition and individual value
Unique selling points are important for every company. Of course, sustainability is on everyone's lips now, and nothing really innovative by itself. Nevertheless, anybody who today does not act in a sustainable manner or refuses to produce sustainably today creates a negative corporate image. Good, sophisticated PR allows the public to participate with their own actions and, if possible, includes them through discussions or opinion polls. It is an effective way to build a long-lasting recognition value.
Quality not quantity
Customers are observing things very closely. They are willing to pay more for goods and services which ensure sustainability. Companies can do without low-quality raw materials and cheap products from overseas (which, unfortunately, despite the transport costs are cheaper than regionally produced goods) if they have the opportunity to transfer part of the higher production costs or the cost of CO2 compensation to the consumer. For companies, implemented environmental protection does not necessarily mean higher costs.
Last but not least, social responsibility is a social obligation
People and companies that take something from nature should also give it back. Investing in a clean future for our planet and future generations cannot be weighed up with money. Should Seattle's old, Indian horror vision catch up with us at some point and the environment be completely destroyed by human greed, we will realize that you cannot eat money! Sustainable behavior and actions are always good investments, and a great benefit for everybody on this planet.